Nonna is a neighborhood pizza serving coffee with a bakery. This project is a concept brand identity developed for a fast-casual restaurant located in the Hastings Sunrise neighborhood in Vancouver, Canada. This project aims to create a visual identity for a restaurant located in a working-class and old-fashioned neighborhood populated by immigrants from Italy. Nonna serves pizzas, coffee, and various pastries. Nonna was designed to be simple and warm. The challenge is to develop a brand identity that's Italian culture-inspired, addresses neighborhood needs, and evokes retro elements and styles. I created the logo and extended it into a full brand identity. It includes finding typography and color palettes, making illustrations, and documenting brand guidelines.
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